Launched: Wests Illawarra

November 28, 2008

Wisdom is proud to announce the launch of the new Wests Illawarra corporate identity and branding. Launched in mid November, the exciting new branding was the final addition to the "New Look" Wests after a total refurbishment that modernised the internal furnishings and facilities at the club.

Research conducted by the club found that members enjoyed more than anything, the friendly atmosphere of the club, especially the staff. The refurbishment saw the introduction of new facilities such as attractive outdoor terraces, the highly regarded restaurant Murphy's @ Wests and the cosy Sunset Lounge complete with baby grand piano. From this Wisdom created the tagline "Meet, Greet, Enjoy" and the brand reflects the enjoyable atmosphere at Wests for all demographics to socialise and be entertained.

The campaign incorporates press advertising, print, radio and television commercials that will run throughout the local region.

Check out the Wests Illawarra Case study >>