WISDOM designed a logo, brand identity and website, aimed to showcase a fresh new visual identity for the new Ambience shopping centre, office and residential development.
It signified a positive change for the site and dispelled any negative perceptions from the past after previous owners had let the development stall for many years.
Initially WISDOM was engaged to undergo a Strategic Marketing session before ultimately building the new brand for the complex. The result was a stylish contemporary identity which moved away from the “grungy” feel of the previous logo, giving it a more elegant look and feel befitting the new building.
Create a new brand strategy and creative implementation for the new shopping centre development