WISDOM strategy, design, web

My Southern Highlands.





Overview.

Following on from the successful My Southern Highlands Program WISDOM has created a fully integrated campaign called "My Heart Lives Here".  The centre piece of the campaign is a dedicated website.

The website features reasons why people would want to visit the Southern Highlands. Users can interact and demonstrate how their "heart lives here" in the Southern Highlands. They do this by posting videos onto the website with a chance to win prizes. You Tube is also used via a dedicated channel.

The campaign involved a branding project where a logo was produced using the familiar graphic elements of the regional logo. It was also supported by radio, press adverts, magazines adverts, cinema, street signage along with a strong digital component. This included electronic direct mails, and iphone app and even a dedicated Facebook Page.


Client

Destination Southern Highlands

Industry

Tourism

Scope

Logo and ongoing brand development for the My Southern Highlands Campaign

Implementation

Mobile Apps
Site Analytics
Animation & 3D
Online Shopping Websites
Hosting & Support
Strategy
Email Marketing
Marketing Plans
Media Planning
Promotional Items
Online
Pegasus CMS
TV & Video Production
Campaign Management
Logo & Corporate Identity
Design
Brand Strategy
Brand Development
Photography
Web
Graphic Design

Awards

First - Destination Marketing Award 2013 & 2014 NSW Tourism Awards | Destination Southern Highlands Bronze - 2013 & 2014 QANTAS Australian Tourism Awards