WISDOM strategy, design, web

RMS.





Overview.

The RTA’s Drink Driver prevention initiative, the “Summer Bus” had been so well received, it had been adopted by many regions along the NSW east coast and was branching into other seasonal periods such the Easter period and Winter.


A new name and branding was needed for the now year round service. A QR campaign linking to an iPhone web app of the timetables, was developed to promote the new brand in Jindabyne for the ski season launch.