WISDOM strategy, design, web

Shellharbour City Council.



Overview.

WISDOM created branding for the Shellharbour City Council's Driver Reviver "Stay Awake" campaign, including a comical clock called "Jake".

The very successful campaign included advertising materials such as flyers, bumper stickers, banners as well as promotional items.


Client

Shellharbour City Council

Industry

Council

Scope

Graphic design and branding services, including promotional mascot.

Implementation

Mobile Apps
Graphic Design
Design
Promotional Items
Logo & Corporate Identity
Brand Development
Hosting & Support
Web


WISDOM was also commissioned to develop a mascot costume for the character Jake, for public launches and promotional appearances. The material helps raise awareness of the warning signs of driver fatigue during popular holiday times when there is an increase in drivers making longer distance trips.

The campaign has received great feedback. The initiative now spans many council regions throughout the Illawarra and South Coast, making Jake a clock in high demand. The project collects valuable data at popular rest areas to assist the Shellharbour Road Safety Officer plan initiatives that help reduce the driver fatigue road toll.

WISDOM also works with the Shellharbour Road Safety Officer on a number of projects, including the Scooter Safety workshops, Learner Log Book Runs, Dob in a Hoon and many other initiatives.