WISDOM embarked on the revamp of Marciano Industries branding, we embraced the challenge with a familiar perspective and intimate knowledge of their visual history, having been part of the initial creative process. Reimagining the colour palette, a nod to the established identity, and the logo, refreshed to seamlessly blended familiarity and innovation of the Marciano Industries brand.
Collaboration with the client was not just about presenting a fresh perspective but also about bridging the connection between past and present. Through effective communication, WISDOM ensured that the brand refresh not only respected the original vision but elevated it to new heights.
As the designers behind both the previous and the new brand, this project became a testament to the continuous growth and adaptability of design. The final product stands as a harmonious fusion of my artistic roots and a bold step forward into a dynamic and exciting future for our client’s brand.