Game Academy

WISDOM worked with the existing Game Academy logo to create a brand that uses motifs from gaming interfaces as the basis. The graphic shapes, fonts and iconography are reminiscent of the user interfaces on high-end video games. The language used is that of gamers – upgrade, optimise your performance, enter the zone. This is used in a way that describes gaming enhancement by wearing Game Academy’s clothing. The colour palette has been selected to reflect the vibrancy of a digital environment.

The brand celebrates gaming culture, bringing excitement, creativity, and the nature of online play. It is dark and minimal, with a slight burst of colour for balance. This gradient colour bar from cool yellow to burnt orange reflects a gamer’s heart rate and core temperature as they experience various intensity levels during play. This is one of the benefits of Game Academy clothing, clothing designed for gamers for comfort and breathability during play.