Whether you are taking photos for regular content for social media, updating your corporate photography for your Annual Report, taking product photos for your online store or a couple of team profile shots for your website, new imagery will keep your Brand fresh… if you do it right.
Here are WISDOM’s Top 5 Tips for great corporate photography:
- Light it up! Lighting is everything in photography. If you don’t have professional lighting equipment, shoot in well lit area. Natural light, filtered through a window for internal shots is great. For outdoor shots, early morning or afternoon shots give a great light. Overcast days give the best filtered light for portrait photography.
- Get up Close and Personal. When shooting products, food and even people, don’t be scared to get right up close to the subject. The shallow depth of field will give you a nice blurred effect in the background, while your main asset will be in crisp focus.
- More is more. With digital photography, you can snap, snap and snap some more. The more photos you take, the more options you have. Don’t run the risk of only taking one shot, because it might not be the best. Remember to take both vertical and horizontal images for the many ways in which you may use your images.
- Au naturelle is best. When shooting people (with a camera), don’t get too posy. The images need to look as natural as possible. Have your subjects go about their regular routine within the situation and you move about them to capture the best angle. Likewise, corporate portraits don’t always have to be strictly business. Get some photos in casual poses, looking off camera or in a board room engaged in conversation.
- Dress up party. For product or food shots, you don’t have to shoot the items in isolation. Style your product in a setting with associated items. For food photography, this could be a table setting with other plates, cutlery, drinks and table decor. For products, it could be a nice tiled wall, wood countertop, some draped fabric, flowers or other associated things. And, because you are just styling for a photo, you can set up anywhere… on the floor, in the garden, in a nook that has a quirky corner, in the bathroom with the best light. As per point 2… zoom in tight and a close shot of your product.
And if you need help with your marketing photography and video content, WISDOM are here.
WISDOM is a full service agency, which means we can assist with all facets of marketing, including photography and video. Unlike single service photographers, WISDOM will be working with you on a number of projects, with a clear understanding into how the imagery will be used. WISDOM acts as creative director, photographer and creator of the final comms that uses the imagery. With insight into the end design, time is saved, meaning less inconvenience for you, and a better outcome.
WISDOM can assist you with beautiful imagery including:
- Campaign imagery (with talent)
- Hero imagery
- Brand imagery
- On location tourism imagery
- Food photography
- Event photography
- Product photography
- Interview and roving (talk to camera) video with audio
Our imaging services include:
- Photography
- Videography
- Cinematography
- Animated GIFs (using still images)
- Deep Etching (digitally removing iscolated images from their background)
WISDOM can assist you in creating unique visual content for your:
- Website
- Social media
- Television commercial
- YouTube
- Digital advertising
- Brochures
- Company profile
- Corporate video
- Annual report
- Board of directors and staff profiles
With WISDOM, updating your corporate photography is an easy process. Call us today to discuss a shoot!
