Is your business leveraging ecommerce in a digital world?

In a time when the world has changed and businesses have been forced to pivot to survive, e-commerce has been a saving grace for many transitioning from the physical to the digital. But is your online store flexing, or a little soft around the edges?

A lot of bricks-and-mortar businesses may have dabbled with an online offering in the past, but the pandemic certainly diverted attention to upping the game to ensure customers could buy what they want, when they want.

Fortunately getting an online store off the ground can be done reasonably swiftly, but once you’re up and running how do you maximise your investment to start seeing those orders pinging in your inbox? 

Leverage your social following

Let all of your followers know about your shiny new online offering and consider a promotion like Free Shipping. Make sure your online store is connected to your Facebook Business Suite with your product catalogue sync’d to Instagram and make it easy for your customers by using the product tagging feature.

Automate clever marketing tools

E-commerce stores have lots of tools to lift your conversion rates. This can include setting up automated email reminders to users when they’ve left items in their cart without proceeding to checkout and sending targeted promotions based on their online behaviour.

Increase average cart size 

Make sure your template is setup to recommend related items to your shoppers when they are viewing specific items. Low-price add-ons and gift-wrapping extra’s can all help to boost the average order value.

Use Email Marketing

Hopefully you have an existing database of email contacts so you can send out marketing emails, but you should be trying to grow this list to include more potential customers. Consider a sign-up incentive when new users land on your website to encourage them to make a purchase.

Fulfilment Options

Are you aware of drop shipping and print-on-demand fulfilment companies? Take a look at the range of products available and see if any could be a good fit for your brand. But make sure you do your homework though and check the quality and reliability of these services.

Drop Shipping can be a quick way to upscale and expand without the investment and definitely worth a look.

Digital Advertising

An online store is not much use if no-one knows about it! Digital ads that use the right mix of channel, format, messaging and targeting, combined with an effectively crafted landing page, can help drive quality leads to your online store. And once they’re there, implement tools to send them retargeted adverts. This is when you advertise products they’ve viewed on your site when they’re off visiting other websites to try and get them back and convert that sale.

With a clever digital strategy you can turn an online store with mediocre performance into a powerful revenue stream for business growth. WISDOM’s Digital Marketing Services can give you the muscle to get digital – no sweat!