Instagram’s latest features
Social media is a critical business tool to keep in touch with your market and keep your business top of mind for consumers – and it’s important to stay up-to-date on new features as the world of social media is ever-changing. Here are some of the latest Instagram features that can help you up your game.
Story Link Stickers
You may have noticed in recent months that Instagram Story ‘Swipe Up’ links are a thing of the past! Gone are the days of needing upwards of 10K followers to be able to redirect your audience to another site. The new ‘Link’ sticker allows anyone to add a link to their stories. You can even customise the sticker’s text to include a call to action, or simply a description of where the link will take you. This feature is a welcome change for businesses!
‘Add Reminder’ feature
Is your business planning or promoting an event? Are you launching a new product? What about a new website?
Instagram has tacked on a new feature allowing you to set reminders on your posts. Setting a reminder adds a small bell icon to the bottom of the post that your audience can click on for information, and to set a reminder on their phone. This will give them notification alerts twenty-four hours before, fifteen minutes before, and at the time set. This feature can be used any number of ways. Maximise sales of a new product, generate hype, increase event turnout (online or IRL), your imagination is the limit!
Get in touch with WISDOM and we can help you make the most of your social media to promote your business and elevate your online reach.
