Digital Marketing
So you’ve got a website. Great! But is it performing as best as it can, converting new customers for your business and reaching its potential? That’s where our Digital Marketing services kick in.
Websites require an ongoing and dedicated focus to make sure they continue to help achieve your marketing goals. If you aren’t investing in your ongoing digital presence – your competition probably is! And you don’t want to be left behind.
We can customise a Digital Marketing Activity Plan for your website and implement any number of these services:
Digital Audits
To be in the best position to make recommendations as part of our Digital Marketing Strategy, we’ll review your entire digital footprint. This may include auditing your website, social media, Google business page and other online directories, and resources including referral traffic. Find out more.
Website User Experience (UX)
We have all the tools to review user behaviour and ensure your customers are interacting with your website exactly how we want them to. This may include UX analysis, setting conversion goals, user testing and heat mapping.
Find out more.
Performance Optimisation
We’ll make sure your website is fast, optimised for all devices, and analyse Google webmaster data to address any issues affecting your site’s performance.
Find out more.
SMS Marketing
SMS communications can be an effective way of getting simple, high impact messages to your customers, encouraging instant action. We can help craft SMS campaigns to drive traffic to your website or place of business.
Search Engine Optimisation (SEO)
How is your websites organic Google ranking? You may need a dedicated strategy and plan to improve your SEO. This service takes into account not only your website, but your entire digital footprint. Find out more.
Automation
Take advantage of every marketing opportunity from your website, email campaign and digital assets. We can set up triggers and user journeys to help automate marketing to your existing and prospective customers with the right content at the right time.
Analytics & Reporting
There’s lots of data at your fingertips, but knowing how to navigate, interpret and strategise on these insights is where WISDOM can really add value to your digital marketing. Data can come from many sources, such as Google Analytics, social media insights and third party plugins. We’ll do the heavy lifting and sift through the detail, and then report back to you in a clear and concise manner, aligning with your online goals.
Digital Advertising
From Search Engine Marketing with Pay Per Click (PPC) and Google Ads, to digital display advertising, retargeting, programmatic video, social media advertising and native. We’ll help craft a digital advertising plan that leverages the appropriate channels with compelling messaging to help drive instant conversions for your business.
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Email Marketing
No one likes to be spammed! Make sure your email marketing plan is getting you the open rates and conversions that you need. We can set up user journeys and split tests, personalising your content to optimise your campaign. We can provide insights and reporting to achieve continual improvement.
