Lachlan Region

Sculpture Down the Lachlan is a public art trail that extends 100km between Forbes and Condobolin in NSW.
WISDOM devised a destination marketing campaign to help spread awareness of this attraction and encourage visitation.
This was an agile campaign that we were able to plan, create and implement within a very short timeframe, using imagery supplied by the client.
We developed a video and social media assets to run across digital advertising channels introducing a creative way to connect the carousel tiles for facebook advertising.
We achieved a Click Through Rate 40% higher than the industry benchmark, and a Cost Per Click 80% lower than the industry benchmark, demonstrating a successful campaign that delivered almost 10,000 visits to the landing page.