WISDOM strategy, design, web


1st june, 2010.

Live Large at Wests

WISDOM has launched an exciting new promotional campaign for Wests Illawarra where members can 'Escape the Everyday and Live Large at Wests!'.

WISDOM developed the campaign strategy, concept, media planning and creative execution for this advertising campaign. The concept is based on creating a sense of excitement and fun taking place at Wests, where you can 'escape the everyday' and take part in the promotions at the club, with chances to win a host of cash prizes and giveaways.

The campaign was launched in May and incorporates an integrated mix of mass media television, radio and press. This is supported with direct marketing activity and online promotion and results are already showing an sharp increase in member visitation.

Check out the series of 30 second and 15 second television commercials for yourself: