WISDOM strategy, design, web


29th november, 2011.

My Southern Highlands Launched

Wisdom are proud to launch the new and exciting My Southern Highlands campaign for Tourism Southern Highlands. The campaign includes a new logo and branding with the tag line "Our Badge of Pride". The campaign includes a discount coupon booklet, and a new website featuring online coupons and specials. The new campaign also features an interactive competition calling on locals and visitors to submit "their Southern Highlands story" by submitting images and You Tube videos. Others are then called on to "vote" for their favourite story and also have an opportunity to win a prize. The website features full interactive social media with the ability to share coupons, stories and merchandise pages via Facebook, Twitter, Google +, email and other means.