WISDOM strategy, design, web


13th august, 2015.

Our Latest Tourism Marketing Partnership

Assisting tourism organisations with their marketing efforts has become a dedicated niche here at WISDOM.

The list of regions that Wisdom has worked with over the years has been growing rapidly and includes: Southern Highlands, Wollongong, Macarthur, The Shire, Yass Valley, Eurobodalla, Shoalhaven, Kiama, Shellharbour, Port Stephens

And we are thrilled to now add to that extensive list via our new partnership with Mudgee Region!

Just last week Mudgee Region Tourism unveiled the new Visitor Guide that Wisdom designed at the official launch held at Kelly’s Irish Pub.

Cara George, CEO Mudgee Region Tourism

We enjoyed helping bring their brand to life through the design of the guide, and are excited by the positive feedback already received.

Cara George, CEO of Mudgee Region Tourism Incorporated, had these kinds words to share:

“We were delighted to work with Wisdom this year to activate our new look Visitor Guide, following a comprehensive review and rebrand of Mudgee Region. With our new positioning statement and tagline in mind, we are confident our 2015-16 Visitor Guide will encourage those seeking an escape from the city to join us in Mudgee Region for a taste of what country living might be like and to reset their senses. Taking out this year’s Destination Marketing category at the Travel In Inland Tourism Awards reaffirms that we are hitting the mark in marketing our region to others. Having only launched our Reset Your Senses campaign less than twelve months ago, we’re delighted by the overwhelmingly positive response we’ve received from the industry, local community and visitors alike. Our partnership with Wisdom continues as we develop a new and robust website aligning our digital presence with our destination’s brand.”

Yes, you heard it, we are now in the process of developing an engaging new website for Mudgee Region, so watch this space!

You can view some of the spreads of the new Mudgee Region Visitor Guide here.