WISDOM strategy, design, web


2nd april, 2009.

The "Best Ever" Illawarra Folk Festival

The Illawarra Folk Festival is held in mid-January and is one of the most significant events in our area. It attracts many visitors to the area and is a weekend full of great music and good fun. And WISDOM are proud to have been involved with the marketing of this years Illawarra Folk Festival.
"It was the best ever - the sun shone and the crowds and performers were happy!" said David De Santi, Festival Director.
“It was also great to have WISDOM on board helping us with marketing strategies and improving our communication material” said David.

WISDOM was commissioned to design a logo and branding around the Reg Mombassa illustration of 'Guitar Figurine' which is the basis of the festival imagery. This was adapted to all other marketing material including advertising, posters, banners, t-shirts, web banners and merchandise.