WISDOM strategy, design, web

Grand Pacific Drive.





Overview.

Grand Pacific Drive is now a picturesque tourist drive that starts south of Sydney at Stanwell Tops, and follows the coastal road down to Shoalhaven Heads and beyond, to the Southern Highlands and Canberra taking in the now famous Sea Cliff Bridge.

Sea Cliff Bridge was built when the only road near Stanwell Park was cut off, isolating many coastal villages. WISDOM worked closely with RTA (now RMS) and Destination Wollongong before the building of the bridge to assist the villages, then afterwards, to promote the bridge and the new coastal drive.


Client

RTA (now RMS) and Destination Wollongong

Industries

Government, Travel, Tourism

Scope

Strategic marketing, campaign development, creative development and graphic design to promote the North Wollongong Coastal Villages, Grand Pacific Drive and Sea Cliff Bridge.

Implementation

Brand Strategy
Online
Brand Development
Media Planning
Web
Logo & Corporate Identity
TV & Video Production
Marketing Plans
Design
Photography
Graphic Design
Strategy
Campaign Management