WISDOM strategy, design, web


1st september, 2008.

Time for a Makeover?

The exercise of rebranding a corporate identity is a project that WISDOM recommends all businesses need to consider periodically. The time to rebrand and reasons to rebrand can be varied but the general rule of thumb is that if your visual identity, comprising of your logo and marketing material no longer represents your brand attributes its time to rebrand. With the success of our very own branding make-over late last year, we've also been busy applying our creative minds to some magical make-overs for our clients. WISDOM is proud to reveal some of our latest rebrand success stories:

Port Kembla Port Corporation

Port Kembla Port Corporation Rebrand

One of the most significant areas of infrastructure in the Illawarra is the Port of Port Kembla. In recent times the port has been changing with the exciting addition of non traditional trading such as container and car movements. The manager of the port is the Port Kembla Port Corporation (PKPC) and its role is also progressively changing by taking on vital facilitator and leadership roles in all facets of business in and around the port and with the community of which it operates. To reflect this change PKPC rebranded with a logo and corporate identity.

View our case study on the Port Kembla Port Corporation

InveStep Financial Services

InveStep rebrand

John Cerniauskas Financial Planning, a member of the Garvin Group, has traded under the name of it's founder, John Cerniauskas for close to twenty years. With John looking to the future of the company and the expansion that may bring, a new brand identity, along with a modern informative name, was developed.


Twyford Consulting rebrand

Vivien Twyford is a well respected business woman whose consulting business works with an impressive array of government and private sector clients. The brand identity of Twyford Consulting was developed twenty years ago soon after the business was founded in 1988. In 2006, the structure of the business changed with the addition of four other partners. The name change to "Twyfords" and the redevelopment of the corporate image brings a fresh new identity that repositions the company to better reflect the high end consulting it now performs.