Most brands evolve over time… that’s a good thing!
Just as you might purchase a new jacket when the change in season hits to stay warm and on-trend, some companies need to give their brand identity a regular update to stay current. Over time, logos, like fashion, can become dated too. Besides falling out of trend, this could also be due to a shift in the company direction, the addition of a new service offering, a new target market to attract, or perhaps the name no longer reflects their values and business positioning.
Here are ten examples of businesses that have come to WISDOM to switch up their logos to better reflect their company.
If you think your brand, logo, or even name, no longer reflects your business, reach out to the brand experts at WISDOM.