Artisan

Artisan is a popular eatery, bar and lounge operating out of Wests Illawarra Leagues Club with gourmet burgers, chargrilled steaks, wood fire pizza, pasta, as well as cocktails, craft beer and local wines.

WISDOM developed the name, logo and brand for the restaurant, and promoted the opening with a marketing campaign including television commercials, radio campaign and digital marketing. The brand showcases the hand crafted art of food and meal preparation. The photography and slow motion videography captures the chef’s handling of the food in it’s making, articulating the brand position of Artisan as ‘food made by hand’.