Aster Group

Aster Group Brand was originally developed as a parent brand identity to represent the group of properties; Wests Illawarra, Port Kembla Golf Club, Corrimal Leagues Club, and Comfort Inn. The unique strategy of Aster Group allowed each of the venues to maintain their own unique brand identities and connections in their local communities, whilst have a holistic management brand that could cross over between the business operations.

WISDOM developed the Aster Group name, logo, brand identity, website, corporate stationery, internal marketing and communications collateral, and brand style guide.