WISDOM was tasked by the Cootamundra-Gundagai Regional Council to conduct a review of their marketing plan and branding. This led to us developing a stronger strategic marketing plan and creating a fresh brand identity for both Cootamundra and Gundagai that groups them together while simultaneously highlighting each region’s individual charm.
The Cootamundra logo includes a landscape of green fields with golden/yellow hills in the background to represent the canola and wheat fields of the region, all encased in an iconic silhouette of the wattle. The brand colours are vibrant, appropriate for a town with many exciting events and a strong sporting heritage. WISDOM also developed marketing collateral for Cootamundra’s new brand, including stationery, signage and digital assets.