Positioned at the foot of the Sydney Harbour Bridge, Luna Park is one of the city’s most iconic landmarks.
Since its opening in 1935, the heritage-listed amusement park has been a place of thrilling highs and controversial lows. During Luna Park’s rollercoaster history, the entrance (and literal ‘face’) of the park has had many facelifts, and so has the theme park’s logo.
WISDOM was commissioned to develop the Luna Park Sydney logo in the early 2000s, and for twenty years the logo WISDOM designed has been greeting all that have visited the happiest place in Sydney.