Macarthur Region
Macarthur Grapevine Marketing Campaign
The Macarthur Grapevine is a Buy Local and VFR campaign that encourages locals to venture out into their region and discover. Referencing the Creedence song ‘ I Heard it through the Grapevine’, the campaign name also hinted at ‘local knowledge’.
WISDOM created a website that pulls together the best of the region’s experiences, all available as a single ‘Best of Macarthur’ Trail for locals to use when entertaining their VFRs. This is displayed via an interactive map with operator listings.
