Horizon Bank
Marketing Campaign
Good things are on the horizon. WISDOM took on the challenge of coming up with a marketing campaign for Horizon Bank, to promote its low interest ‘Home Sweet Home’ loan rate.
‘Good things are on the horizon’ is a campaign concept that counteracts the negative with a positive message and is backed up by additional ‘good reasons’ to make the switch to Horizon (open branches, customer service, greener futures, and support for community).
The objective of this campaign concept was two-fold. We sought to increase brand awareness for the name ‘Horizon Bank’ and leverage the word ‘horizon’ in a positive way while advertising a highly competitive interest rate.
