VRA Rescue NSW

WISDOM was given the task of creating a brand refresh for VRA Rescue NSW. This VRA Rescue NSW brand features diagonal hard-edge lines that reflect the ‘cut-through’ nature of emergency services. Whatever the predicament, wherever the crisis is, emergency service crews will be there to help. They will scale cliffs, cross bushland, race over waterways, and block roads to assist in emergency situations. The hard lines and simplified colour palette give the brand a modern and professional appeal and mirror the aesthetic nature of the PPE uniforms worn by VRA volunteers. The logo features the green checker, a symbol that is universally recognised for emergency services, within the brand colour palette of VRA Rescue NSW.