Cootamundra Gundagai Region
Unplug, unwind, and immerse yourself in the charm of the Cootamundra Gundagai Region. Here, you’ll be embraced like family by the down-to-earth locals who eagerly open their doors to you, your family, and friends. Indulge in farm-to-table culinary delights and delve into rich cultural experiences in this authentic region that nourishes your senses and fosters genuine connections.
WISDOM were tasked with creating a brand identity to launch a new agritourism collective for the Cootamundra Gundagai region.
As part of this project we conceptualised the name, logo and all branding aspects to effectively market this new offering in the region.
We also crafted a digital launch campaign to start the journey of creating awareness of the businesses that offer agritourism to visitors, which involved a digital display strategy that directed traffic to a microsite that we crafted for the campaign.
Other marketing assets such as a social media strategy, billboards and print collateral were also produced.
Our launch campaign achieved outstanding results, delivering a Click Through Rate much higher than the industry benchmark, with an efficient Cost Per Click and generating more than 3,000 leads directly to the new agritouirism operators.
Winner - Economic Development Initiatives - Regions Under 15,000 Residents
We were delighted to work with WISDOM to activate our new look Visitor Guide, following a comprehensive review and rebrand of Mudgee Region. Taking out this year's Destination Marketing category at the Travel In Inland Tourism Awards reaffirms that we are hitting the mark in marketing our region to others. We're delighted by the overwhelmingly positive response we've received from the industry, local community and visitors alike. Our partnership with WISDOM continues as we develop a new and robust website aligning our digital presence with our destination's brand..
CARA GEORGE – CEO MUDGEE REGION TOURISM
