Wests Illawarra Leagues Club
Brand Development
WISDOM developed a new brand for Wests Illawarra that showcases moments celebrated within the Club, with a vibrantly bold, eye-catching visual identity.
The flowing line graphic that is featured in the brand, leads the eye throughout the design. This is reminiscent of a pathway, taking the viewer on a journey. It parallels the way a visitor might meander through the many different spaces that Wests Illawarra has to offer. The line is ribbon shaped, which gives the Brand a level of elegance and class.
The tagline of ‘Find Your Moment Here’ is indicative of the ‘moments’ that happen in your life, that can be found at Wests Illawarra… moments such as celebrating, enjoying a meal, socialising, laughing, relaxing or winning.
