Wests Illawarra Rewards is an innovative loyalty system rewarding members of Wests Illawarra Leagues Club for purchases made within the club.
WISDOM was tasked with creating a new logo and brand. The new logo needed a strong connection with the Club’s primary logo, but stand alone as an independent brand. This was achieved by using the same iconic font, and an element of the original logo graphic within the new star icon. The vibrant, yet limited colour palette gives the new brand a contemporary pop. WISDOM developed a series of marketing tools, as well as designing the Wests Illawarra app interface visuals.