State Emergency Service (SES)
The State Emergency Service (SES) is a government organisation that responds to community emergencies of weather related crisis (storm, flood and tsunami) as well as search and rescue. The SES relies on a large force of volunteers across Australia to assist in both emergency response and community engagement teaching resilience to at risk communities.
WOW Day (Wear Orange Wednesday) is a national day of recognition for SES volunteers, where the public are encouraged to wear something orange to show their appreciation for the SES. This year, WOW Day is held on May 19, within the National Volunteer Week.
WISDOM were asked us to create a new Logo and Brand for WOW Day, to celebrate and thank volunteers for all their efforts. The campaign a series of social media graphics (animated gifys, stories and post tiles), website banners and other digital graphics.
